The Navarra Denomination of Origin is participating for the second consecutive year in "Drink Pink Wednesday," one of the most important international events dedicated exclusively to quality rosé wine, where buyers, importers, sommeliers, and influencers showed special interest in rosés with the most authentic character and personality.
The D.O. Navarra has just returned from London after participating in "Drink Pink Wednesday," one of the most important professional events in the world dedicated exclusively to rosé wines. The event brought together some of the most prominent producing regions on the international scene and gathered buyers and importers, sommeliers, specialized press, educators, and high-profile professional content creators. The event is driven by Elizabeth Gabay MW and Ben Bernheim, two of the most recognized international figures in the dissemination and promotion of rosé culture. Gabay, considered one of the world's foremost experts in this category, is the author of reference works such as Rosé: Understanding the Pink Wine Revolution and has defended for years the recognition of rosé as a serious wine, capable of expressing origin, variety, vintage, and production philosophy. Precisely that was one of the central messages of Drink Pink Wednesday: to break away from the limited perceptions that have historically accompanied rosé wines. As its organizers explain, The goal is to showcase the enormous diversity of existing styles in the world and encourage professionals and consumers to broaden their perspective on this category.
The darkest pinks, the most in-demand.
Following the event, the organization highlighted a particularly significant trend among professional attendees. The most repeated request from the audience was clear: We are interested in learning about the darkest rosés.This interest in more authentic styles with greater character particularly benefited D.O. Navarra wines, which received a very positive reception. Far from the extremely pale profiles that have dominated parts of the international market in recent years, attendees showed a growing curiosity for rosés with greater chromatic intensity, personality, and expressiveness. Elizabeth Gabay herself emphasized that one of the great achievements of the meeting was precisely encouraging professionals to step out of their comfort zone and discover different styles. One of the great virtues of rosé is its diversity. You can find dark rosés from Navarra, Greek rosés, fruity styles, and many other expressions. highlighted. Also particularly significant was the testimony of Tom Fahey, co-founder of Terrace Rooms & Wine and responsible for the best rosé wine list in the UK in 2025, who He pointed out during the event that his second best-selling wine is a dark rosé from the D.O. Navarra, an example of the market's growing interest in styles with their own identity.
A sample of the diversity of pink D.O. Navarra
The Navarra D.O. traveled to London with a broad representation of styles that reflect the richness and evolution of the designation. Attendees were able to discover everything from young, fresh, and vibrant rosés to more complex creations, with aging processes and aging potential.
The team was comprised of Alzania Rosé 2025, La Huella de Aitana Cuvée Zen 2021, Son de la Guarda 2025, Umea Rosé 2025, El Arrebol de la Carracabra 2024, Señora de las Alturas Rosado 2024, Señorío de Sarría Viñedo Cinco 2025, Pagos de Araiz Rosado 2025, Guerinda La Rosa 2023, Ochoa Rosado de Lágrima 2025, Pago de Larrainzar Rosado 2025, Pago de Cirsus Rosé Gran Cuvée Especial 2025, Bodega Eslava Rosé 2025, and Alma de Unx Rosado 2025The proposal allowed us to showcase the wide range of profiles currently coexisting in Navarra, from rosés most tied to the tradition of bleeding and Garnacha to new interpretations focused on complexity, gastronomy, and aging potential. This diversity was especially appreciated by professionals and helped reinforce the image of D.O. Navarra as one of the most dynamic and influential regions in the world for rosé wines.
Navarra, a historical and contemporary benchmark for world rosé
Participation in "Drink Pink Wednesday" has once again highlighted a reality that the D.O. Navarra has been building for centuries: Navarra is one of the world's leading reference regions for rosé wine production. Navarra's connection to this category dates back several centuries. There are documentary references to the production of these wines from 1592, when Navarrese rosés were known by names such as bermejo, bermeillo, clarete, colorado, clarillo, or aloque. As early as 1784, texts appeared describing specific rosé winemaking techniques, and in 1870, there are documented references to the saignée method and the concept of Vino de Lágrima (tear wine), a production method that continues to be one of the region's key identifying features.
Today, that tradition remains fully in force. In 2025, the D.O. Navarra produced 22.26 million liters of wine, of which Approximately 30% corresponds to rosé winesconsolidating the D.O. Navarra as Spain's leading region in this category and one of the most specialized in the world. The prestige of D.O. Navarra rosés is based on a demanding and differential production model. The traditional Bleeding rosés are obtained exclusively from the free-run must, without pressing, with a maximum yield of 40 liters per 100 kilograms of grapes and fermentation without contact with the skins. This method requires a greater quantity of grapes per bottle and produces wines with great aromatic intensity, structure, and personality. Garnacha, an emblematic and majority varietal of Navarra, forms the base of most of the denomination's benchmark rosés. and contributes a unique identity recognized internationally for its fruitiness, freshness, balance, and gastronomic versatility.
Furthermore, the region is currently experiencing a particularly interesting evolution. Alongside the young and vibrant rosés that have made Navarra famous, more and more wineries are developing rosés from specific vineyards, single-plot productions, and rosés aged in barrel, foudre, concrete, amphora, or other vessels, expanding the category's boundaries and demonstrating their aging potentialOn this line, the Regulatory Council has recently approved the designation Rosado Tradition aimed at protecting and enhancing historic rosé wines made using the bleeding method and exclusively with Garnacha tinta, thus reinforcing one of Navarra's most unique wine heritages. The reception in London confirms that The international market is increasingly seeking authenticity, diversity, and origin. These are precisely the values that have defined Navarrese rosés for more than four centuries and that today place the D.O. Navarra among the most influential regions in the world in this category.
Participation in this event has been made possible thanks to the collaboration of the Government of Navarre, through the European Agricultural Fund for Rural Development.
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