The "Ask with pride, ask for D.O. Navarra Wines" campaign continues to advance with the launch of its second audiovisual piece, a new installment that maintains the objective of reinforcing the consumption of D.O. Navarra wines in Navarra and remembering the importance of supporting a product that is part of our land's identity, economy, and culture.
Following the launch of the first piece, set in a restaurant, the campaign now presents a second video set in a bar, one of the most common places for social wine consumption. With this new installment, the initiative continues to appeal to both consumers and Navarran hospitality to ensure that D.O. Navarra Wines occupy the prominent place they deserve in our moments of leisure and enjoyment.
The campaign is born from an everyday reality: many wine consumers in Navarra continue to opt for wines from other appellations when in bars, restaurants, or shops, placing wines produced in their own community on the back burner. Faced with this situation, "Ask with pride, ask for D.O. Navarra Wines" launches a positive and direct message: Navarra has high-quality, distinctive, and authentic wines, and it's time to value them, recommend them, and choose them more often.
The initiative targets two key audiences. On one hand, it aims at wine consumers in Navarra, inviting them to proudly order D.O. Navarra wines. On the other, it targets Navarra's hospitality sector, encouraging bars, restaurants, and specialized establishments to prioritize and recommend local wines on their menus, suggestions, and by-the-glass offerings.
Because behind every glass of D.O. Navarra wine, there's much more than just a product. There are winegrowers and wineries that keep a way of life tied to the land alive. There's employment, rural development, and opportunities for many people to continue living in their villages. There are vineyard landscapes that are part of Navarra's visual and cultural identity. There's tourism, gastronomy, local economy, and a fight against depopulation. Wine is also a social and economic driver for the Chartered Community, and supporting D.O. Navarra wine means investing in Navarra's future.
The campaign unfolds through a collection of short videos for social media and digital platforms, each set in a different context related to wine consumption. The first piece conveyed the message in a restaurant, highlighting the importance of choices at the table and the role of hospitality in recommending wines. This second installment is set at a bar counter, an everyday environment where decisions also count and where ordering a glass of Vino D.O. Navarra can become a simple gesture of support for our own.
The entire campaign is built on humor and approachable language, aiming to connect particularly with a young and adult audience accustomed to consuming content on social media. The objective is to move away from pessimistic discourse and create pieces with viral potential, leveraging humor as one of the most effective tools for generating conversation and amplifying messages.
Although the wine sector is going through a complex time, the campaign wants to look to the future with optimism and energy. Navarra has an extraordinary product, with recognized quality, its own personality, and a strong connection to the territory. All that's needed is to believe in it more, value it more, and feel proud to ask for it.
Because supporting local is also a way of saying who we are.
🍷 Proudly order, order Wines D.O. Navarra.
In the words of the president of the Regulatory Council of the Denominación de Origen Navarra, David Palacios, Betting on our own is also a way to feel proud of Navarre. Let's remember this every time we sit down at a table or order a glass of wine. We have the best wines in our history, and in Navarre, we should be the first to believe in them, recommend them, and proudly boast about what we are capable of doing here. This should be a shared commitment between those who enjoy wine and those who offer it every day in our hospitality sector.
The realization of this D.O. Navarra campaign is possible thanks to the collaboration of Reyno Gourmet and the Government of Navarra, through the European Agricultural Fund for Rural Development.
English 
Spanish 
German