A year of DiVino with Navarra

The Designation of Origin Navarra will raffle in December a year of free wine among those who buy its wines in any of the establishments of the region. 

The campaign "Choose Navarra, choose wines D.O. Navarra"The aim of the campaign is to raise awareness among customers about the wines produced in the region. Hypermarket E. Leclerc, Alcampo, Carrefour and Eroski join the defense of the consumption of the local product among the Navarrese. And in this context, the Navarra Designation of Origin has proposed to offer good news and reward the purchase of its wines in all establishments in the region. So, choosing Navarra in December has a prize.

The D.O. Navarra aims to try to make 2021 a little better and to maintain the enthusiasm among the lovers of its wines, the "Navarra Wine Lovers". Thus, in this spirit, it will raffle a year of wine, a DiVino year. Thus, ten lucky winners will receive a box of wine a month to enjoy the good times that the new year will bring. Participation in the raffle is very simple, just upload a photo of the purchase receipt showing the purchase of at least one bottle of Navarra Denomination of Origin in any store in the region through the web: www.divinonavarra.com from December 1 to December 31.

"The Control Board is immersed in the campaign that promotes local consumption among Navarrese people. In this sense, we go a step further and reach the food channel to encourage our people to buy a Navarra in the last month of the year and keep them in mind in their celebrations..", says Javier Santafé, managing director of the Regulatory Council of the D.O. Navarra.

The Control Board in its mission to direct its communication to all consumers will implement "bluetooth" beacons so that blind people, who have the "Beepcons" application on their cell phones, can receive the promotional information on the wine shelves in different supermarkets where a series of totems will also be installed to disseminate the campaign video integrating subtitles, Sign Language and audio description criteria. In these establishments of E.Leclerc, Carrefour and Alcampo, an expert will also attend the wine area offering information about the Navarra Designation of Origin.