The D.O. Navarra launches its new advertising campaign based on the leadership of its rosé wines, the authenticity of its Garnacha and the freshness of its wines.
"Born to be liked". is the slogan that will identify the Denomination of Origin Navarra in the coming years. The new advertising campaign, which has been presented in Pamplona, is based on the new strategic positioning with which the D. O. Navarra wants to reconquer the markets. This spearhead represents a return to the origin since its main focus is on rosé wines that place Navarra on the international wine map, Grenache, emblematic grape variety of the region, and the cross-cutting freshness in all processes The privileged enclave in the north of the Iberian Peninsula is the main asset of this region.
Thus, the Navarra Designation of Origin claims the leading position of its rosé wines in the domestic market. These wines, of great tradition in the region, have a marked identity, since, unlike others, they are made only with red grapes and by the method that guarantees quality, the bleeding of musts. That is to say, the Navarra rosés are obtained from the first must of the grape, also called "flower must", which is extracted by breaking the grapes by precipitation in the tank, without using any type of press. These wines have an attractive color and marked aromas of red fruits. In addition, in recent years, this category is being developed in Navarra with other elaborations, providing different types of aging to obtain other nuances and longer-lived wines. The vast majority of Navarra rosés are produced with Garnacha, emblematic in the region, since the Denomination of Origin treasures a valuable winemaking heritage around this grape variety with which red wines of recognizable identity are made.
The five zones (Tierra Estella, Valdizarbe, Baja Montaña Ribera Alta and Ribera Baja) that divide the vineyards of the D.O. Navarra mold the character of the Garnacha, expressing itself in different ways according to the climatic and geographical conditions that prevail in each of them. The Denomination of Origin includes both the most Atlantic Garnacha grapes from some of the northernmost vineyards of the Peninsula and from the mountains, as well as the most continental Mediterranean ones from the Ebro Valley. All of them, garnachas that offer the freshness of the north and bring a vibrant historical richness to the region.
"The time for Navarra is now. The D.O. has redirected itself to reconquer the market with a clear and well-defined message, after the blows received by the effects of the pandemic or the crises derived from geopolitical problems. In the face of adversity, Navarre has armed itself by designing a roadmap for navigating rough waters. In the coming years we will work on strengthening it and I hope that little by little we will see the results", declared David Palacios, president of the Regulatory Council of the D.O. Navarra.
Those attending the launching ceremony of the new campaign, held at the Museum of Navarra, toasted with Garnacha rosé and red wines and a cocktail made with quality products. Reyno Goumetthe event's collaborator. The event was also attended by Itziar Gómez, Councilor for Rural Development and Environment of the Government of Navarra; the sommelier Valeria Gamper and Sergio Puertollano, creative director of Villa McLuhan, communication agency author of the campaign that has been subsidized by the Government of Navarra through FEADER funds.
Related files
Advertising graphic "Wines D.O. Navarra, Born to Taste"_ girl (.pdf, 3 MB)
Advertising graphic "Wines D.O. Navarra, Born to Taste"_ boy (.pdf, 2 MB)
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