Sales of the Navarra Denomination of Origin closed the first half of the year with positive figures, with an increase of 10% compared to the same period in 2020. Sales are mainly driven by the foreign market with an increase of 15%.
The first half of the year shows positive figures for sales of wines with Designation of Origin Navarra. Marketing during this period has increased by about 10% compared to the same period of the previous year. This increase is mainly due to the foreign market, with a rise of around 15% from January to June. The countries that have shown the greatest dynamism are China, which is gradually recovering its sales, and the United States and Denmark. In the domestic market, Navarra recovered Madrid and in its area of influence, the Comunidad Foral and the Basque Country continued to rise with 12%.
"From the Control Board we always talk about general figures for the Navarra Denomination of Origin as a whole. The assessment of these figures is very positive and seems to indicate an upward trend and the road to recovery."Javier Santafé, managing director of the Regulatory Council of the D.O. Navarra, commented.
June has shown a particularly positive performance. Sales of the Navarra Denomination of Origin increased by more than 17% in June compared to the same period last year. The domestic market rose by 20% due to the limited opening of the on-trade and exports grew by more than 40%. Nearly 2,900,000 liters of wine were sold in June alone.
The Control Board is working on the development of its promotional plan both nationally and internationally with three basic axes to support the dissemination of the work of its wineries: increased investment in promotion, reinforcement of the foreign market and an increase in communication and social networks.
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