The Designation of Origin Navarra has organized a national press trip with the objective of strengthening its positioning based on the leadership of its rosésthe authenticity of its Garnachas and the cross-cutting freshness in all its elaborations.
Within the promotion actions of the launch of its latest campaign, the D.O. Navarra Regulatory Council has convened a selection of journalists from the national wine sector press to showcase the identity of its region and the processing quality of its warehouses.
The media have had the opportunity to tour landscapes unique within the production areas as the Bardenas Reales and destinations historically and culturally linked to wine such as Olite, Artajona o the Roman archaeological site of Santa Criz in Eslava, Spain.. In addition, they have visited a selection of wineries that through their projects have corroborated why Navarra is leader in the domestic market from pinkwhy the privileged geographical position in the northern part of the country gives freshness to all its wines and why the Navarre Grenache is the most emblematic variety of this Designation.
During the trip, immersion in the identity y personality from Navarra has been linked to the tasting of other recognized products that add up to and highlight the richness of this land and its potential like wine tourism destination y gastronomic. The vegetables of the navarre orchardThe most emblematic "pinchos" and "cazuelicas" of the Casco Viejo of Pamplona are an example of the harmonies enjoyed throughout this experience.
The group of professionals who made this trip was composed of the following members journalists of the country's leading wine, food and travel media, as well as opinion leaders and influencers from around the world. winery.
"We are at an exciting time when we are proudly claiming our values. Share and endorse this positioning with the country's major media is as important as it is necessary to reconquer markets and branding "Navarre" where it should be," says Elena Arraiza, manager of the D.O. Navarra Regulatory Council.
Historically, Navarre is a region from pink and is maintained each year as leader in the domestic market, with a share of 30%. Your red and rosé wines are mainly made with Grenachethe most representative grape of the area and which, in Navarra takes on particular features: it is a "atlantic grenache"., fresher than in other regions, less alcoholic and with a singular acidity.
This press trip is part of the campaign "Born to be liked". and its launching actions plan, developed by the Regulatory Council of the Denomination of Origin Navarra in collaboration with the Reyno Gourmet quality seal and Turismo Navarra.
#VinosNavarra
#BornToLoveca del 70% of the vineyard is occupied by native varieties such as Grenache y the Tempranillo and the 86% of the grapes produced in Navarra are red and 14% are white..icano.
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