Following the success of previous editions, the Regulatory Council of the D.O. Navarra is organizing again #WineComthe International Congress of Communication and Wine, by the Faculty of Communication of the University of Navarra
Under the slogan "Wine, an inexhaustible source of communication", the conference will address topics as relevant today as The audiovisual content revolution; the need to focus on the consumer experience and the consumer; the decisive change in the codes and the market that directly affect the new advertising trends and how professionals in both sectors must adapt to this transformation to be able to take success decisions in its strategies from marketing y communication.
In this way, the January 19Pamplona will once again host this reference congress in which a distinguished panel of top-tier speakers from the field of winethe marketing and the communicationThe media-savvy wine critic, Santi Rivaswill be in charge of kicking off the day and Pedro Blancojournalist, a leading figure at Cadena SER, will present the event, which will feature professionals such as Beatriz MachadoMarketing & Tourism Director at Niepoort (Portugal) Marta Clotcontent creator and sommelier, successful winery and advertising agency executives, and personalities such as Jorge del Río, writer and professor specializing in advertising creativity and branding from the University of Navarre, among others.
According to David Palaciospresident of the D.O. Navarra Regulatory Council: "#WineCom It highlights the importance of communication in the wine sector. Now more than ever, we must connect with the consumer, be able to bring them closer to this marvelous world, and as a result, foster their culture. Another objective is for new generations of communication professionals to see this sector as an opportunity for the future.In turn, Charo Sádaba's dean of the School of Communication of the University of Navarradeclares that for the faculty of communication, it is a great opportunity to host another year #WineCom and become again a meeting and reflection place for wine, a product as local as it is universal. This is already the third edition and we hope to continue celebrating many more so that #WineCom continue to be a source of inspiration for professionals in this sector.
Attendance at #WineCom 2024 It is presented in an in-person and online format and offers different types of tickets available on the website. www.winecom.org.
The organization of #WineCom is made possible through the collaboration of Government of Navarre through the European Agricultural Fund for Rural Development. B)
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