Professionals from Japan visit D.O. Navarra

A group of buyers and distributors have traveled from Japan to visit the region during these days and learn about the Denomination of Origin in an action organized by the Control Board.

During these days, the Navarra Designation of Origin has been visited by a group of Japanese professionals who have toured the wine map of Navarra through the following wineries participating in the action: Aroa bodegas, Bodega Otazu, Bodegas Alconde, Bodegas Alzania, Bodegas Caudalia, Bodegas Escudero, Bodegas Manzanos, Bodegas Marco Real, Bodegas Marqués de Montecierzo, Bodegas Máximo Abete, Bodegas Olimpia, Bodegas Pago de Larrainzar, Bodegas Pagos de Araiz, Bodegas Príncipe de Viana, Bodegas San Martín, Bodegas y Viñedos Quaderna Via, Nekeas, Pagos de Obanos, Viña Aliaga and Viña Zorzal Wines.

Buyers from Japan have valued very positively the action organized by the Control Board of the D.O. Navarra in which they have held business meetings with all the wineries present in this strategic mission and have visited the headquarters of those projects more related to their business interests. Last year, around 120,000 liters of Navarra D.O. wine were sold in the Japanese market, highlighting for the first time the growth of the white and rosé wine categories compared to red wines.

"Japan has long been a strategic market for our wines, which are appreciated by its consumers. On this occasion, we wanted them to visit us so they could get to know our identity, terroirs, culture and gastronomy. The aim has been to provide them with a positive and pleasant experience from the people behind our wines," says David Palacios, president of the Control Board of the D.O. Navarra.According to the latest report from the Spanish Wine Market Observatory (OEMV), Japan increased the value of its wine imports by 2% in 2023, to 250,325 million yen, an all-time record.

As part of its international promotion campaign, the D.O. Navarra has also received visits from American buyers this year and is preparing to receive a visit from the North American specialized press in July and to carry out actions in the United Kingdom, the Netherlands, Belgium and the United States. This international promotion action has been possible thanks to the CMO aid for actions and programs for information and promotion of wine products in third countries.