The Navarra Designation of Origin claims its most emblematic wines and makes rosé consumption fashionable, dyeing the capital's bars pink.
The Regulatory Council of the Denomination of Origin Navarra lands in Madrid with an ambitious promotional campaign aimed at the hotel industry to promote the consumption of its most emblematic and representative wines, the rosé wines D.O. Navarra.
Thus, the "Roseteo D.O. Navarra" The objective is to captivate a specific moment of consumption, boosting the demand for these wines in the evening, in the hours before and during informal dinners. This is a invitation to live life in a different coloras proposed in the campaign slogan.
From April a Junea selection of fifty fashionable establishments in Madrid, will promote among its customers the Rosette with D.O. Navarra. For ten weeks, the Friday and the Saturdayswill be held at Rosette The event will be held in each participating bar with live music by artists, raffles for rounds of rosé and trips. In this way, places such as La Latina, Salamanca, Pozuelo de Alarcón, Retreat, Fuencarral, Ponzano, Chamartín y Boadilla del Monte will witness the momentum on the bars of the rosé wine and of the appropriation of this moment of consumption by the D.O. Navarra. The promotion has a web page, www.roseteo.comwhich includes the calendar of the programming of establishments and musical performances.
Yesterday, the "Roseteo D.O. Navarra" was kicked off at a multitudinous presentation event held in one of the establishments participating in the promotion, attended by specialized press, distributors and buyers, hospitality professionals and influencers of Madrid's lifestyle.
During the event, Elena Arraiza, gerent of the Regulatory Council of the Denomination of Origin of Navarrasaid: "Navarra leads the rosé market in Spain and we must take advantage of it. The Roseteo D.O.Navarra reposition the category, give visibility to the brand and create positive and valuable experiences, connecting directly with the consumer. In addition, this campaign favors the introduction of new references. D.O. Navarra and product rotation in the hospitality industry. The Rosette has only just begun.
In recent years, there has been a growth in the rosé market, as it is a type of wine in line with the demands of consumers, who demand light wines, fresh, versatile y gastronomic. The Denomination of Origin has its own winemaking recipe that ensures the maximum quality of the wines. The rosé Navarra are produced only with red grapesmostly Grenache y by the "must bleeding" method whereby no press is used to obtain the first must, which is obtained by precipitation of the grapes in the tank.
The implementation of the campaign to promote the Roseteo D.O. Navarra is possible thanks to the collaboration of Government of Navarra through the European Agricultural Fund for Rural Development. high visibility for wineries and their brands for marketing purposes", says David Palacios, manager of the Regulatory Council of the Navarra Denomination of Origin.
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