Navarra, in the future of rosé

The Designation of Origin Navarra participates in a round table on rosé wine and its future within the framework of the London Wine Fair held in the English capital.    

The managing director of the Regulatory Council of the Designation of Origin Navarra, Javier Santafé, participates in the round table organized within the framework of the London Wine Fair in the English capital with the title: ".Pink perspectives: the future of Rosé"(Pink perspectives: the future of rosé). It analyzed the trends of this type of wine from the point of view of its commercialization, marketing and product. The speakers offered different opinions. Santafé defended the identity of Navarra rosé. The wine that puts the Designation of Origin on the world wine map, which was invited for its historical traditional production of rosé together with another French region.

The rosé Navarra is distinguished by its careful elaboration by the method of "bleeding" by which, without applying the pressing, the first must obtained from the grapes is collected by gravity, breaking when falling into the tank. With this delicate process, wines of great aromatic complexity of red fruits, sweets ... and balanced acidity are obtained. "Gastronomic wines"According to the managing director of the Regulatory Board, who adds: "Our rosés go perfectly with countless dishes. A great advantage from a restaurant sommelier's point of view.". Navarre are characterized by sporting a bright raspberry color. "We do not understand the rosé debate as an issue of color but of identity. Colors are fashion-driven and do not matter in other wines such as whites and reds. You cannot base the quality of a wine on its color."Santafé points out.

From the last report "Rosé Wine World TrackingThe "Rosé Wine Market" report shows that Spain, one of the main producers, leads the world rosé trade with a 41% market share. The global consumption of these wines has experienced a significant increase since 2002 and shows signs of stability and even recovery in the domestic market. The Navarra Designation of Origin produced more than 8,622,000 liters of rosé wine in 2021, representing 25% of total production. Its sales rose by more than 3,10% over the same period of the previous year with a marked prominence of the domestic market. The main destinations for these wines are the domestic market, where consumption is increasing in all areas (Nielsen), the area of influence of the Designation of Origin, Navarra and the Basque Country, and the foreign market: Germany, Norway and the United Kingdom.ncia".