The Denominación de Origen Navarra is launching “Navarra On Tour,” an ambitious campaign of activities and events that will travel to different strategic cities across the country with the aim of strengthening its positioning and bringing the diversity and quality of its wines closer to both industry professionals and end consumers.
This initiative represents a firm step in the D.O. Navarra strategy to consolidate its presence in key markets, creating spaces for connection, knowledge, and enjoyment around its wines. Under the slogan "Navarra On Tour: wines and tastings for free spirits," the campaign proposes a vibrant, open, and experiential approach, aligned with new trends in the sector and the market. In a context where the Navarra Denomination of Origin is capturing the attention of critics, sommeliers, and influencers, this national tour seeks to transfer that interest to the territory, offering a unique opportunity to discover, firsthand, the evolution and dynamism of the region.
The campaign will tour six key cities —Barcelona (April 27, 28, and 29), Valencia (May 11), Málaga (May 18), Bilbao (October 5), Madrid (October 19), and Gijón (November 9)— creating a strategic itinerary designed to impact some of the country's main markets. Beyond a schedule of events, “Navarra On Tour” is conceived as an experiential proposal that invites people to experience the Navarra Designation of Origin from a vibrant, authentic, and contemporary perspective, highlighting the identity, territory, and work of its wineries.
Each stop will feature a comprehensive program of activities designed for both professional and consumer audiences: winery showrooms with the presence of the people behind each project, thematic masterclasses, and actions in local wine shops that are joining the initiative, expanding the tour's reach and fostering direct contact with consumers. Registration for the activities of the first stop, Barcelona (April 27-29), is now open. More information and registration: https://navarrawine.odoo.com/navarra-on-tour.
For more information and to register:
In the words of the president of the Regulatory Council for the Navarra Denomination of Origin, David Palacios, "We're launching a tour across the country to proudly bring our wines closer to those who enjoy them and to those who work with them every day. We want both professionals and enthusiasts to have the opportunity to discover what's happening in Navarra. And we are convinced that even those who think they know it will be surprised. "Navarra On Tour" isn't just about events: it's about experiences designed to live our designation of origin in an authentic, approachable, and exciting way.
About the Navarra Designation of Origin:
The Navarra Denomination of Origin is a historic wine-growing region located in the north of the country, recognized mainly for its rosés and the freshness and authenticity of its wines:
The freshness of the northThe D.O. Navarra vineyard is located in a privileged position where different climates and landscapes converge, shaping a diverse and unique region. Its northern character imbues its wines with freshness, one of the most distinctive traits of its identity.
Land of GarnachaGarnacha is the emblematic variety of Navarre and one of the finest expressions of its territory. In this region, it is characterized by its fresh, balanced, and highly fruity profile, in line with current market trends.
Passion for pinkNavarra is historically recognized as one of the great regions for rosé wine production. Its wines stand out for their freshness, versatility, and food-friendly character, establishing themselves as a benchmark within this category.
A treasure to discoverThe Navarra Designation of Origin is experiencing a moment of particular dynamism and projection. Growing interest from prescribers and experts confirms the potential of a region that is positioning itself as one of the key wine territories in Spain.
The realization of this D.O. Navarra campaign is possible thanks to the collaboration of Reyno Gourmet and the Government of Navarra, through the European Agricultural Fund for Rural Development.
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