Navarra continues to invest in the promotion of its wines in the UK by collaborating with leading market communicators Susy Atkins and Sarah Jane Evans MW.
Continuing its commitment to the UK market, D. O. Navarra is pleased to announce a collaboration with two of the market's leading influencers: Susy Atkins and Sarah Jane Evans MW.
This important collaboration began in September with Susy Atkinswhich focused on consumers, informing and engaging with its followers and readers about the quality and variety of Navarra Denomination of Origin wines.
Sarah Jane Evans MW will take the reins in early 2023 and will focus on educating industry professionals about the wines of this exciting northern Spanish appellation.
Commenting on the campaign, Elena Arraizanew manager of the D.O. Navarra states: "It is a great honor to have the support of Susy and Sarah Jane, two of the UK's leading wine experts. Following their visit to the region earlier this year, we are delighted that they are inspired and excited by what they saw, learned and tasted."
Speaking of collaboration, Susy Atkinshe declares: "'Having visited Navarra again recently, I am prepared for a splendid autumn showcasing the region's wonderfully diverse range of wines in a series of inspiring events and articles.' S
Sarah Jane Evans MWhe saysI am looking forward to talking about and tasting Navarre. The ancient kingdom had such a long and significant history in Spain. Today its winemakers are making their mark in the world of wine marked by a winning combination of innovation and tradition".
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