A group of North American professionals from different states are touring the Navarra Denomination of Origin in an international promotional campaign organized by the Control Board to attract buyers to the region.
The Navarra Denomination of Origin was the focus of the visit of a group of U.S. professionals who last week toured the different production areas of the D.O. Navarra to learn about the characteristics that define the wines produced there.
The following wineries participated in this activity, organized by the Control Board: Bodega de Sarría, Bodega Inurrieta, Bodega Otazu, Bodega Quaderna Via, Bodegas Alconde, Bodegas Castillo de Monjardín, Bodegas Caudalía, Bodegas Escudero, Bodegas Irache, Bodegas Marco Real, Bodegas Marqués de Montecierzo, Bodegas Ochoa, Bodegas Pago de Cirsus, Bodegas Pagos de Araiz, Bodegas Príncipe de Viana, Bodegas San Martín, Pago de Larrainzar, Tandem and Viña Zorzal. The buyers had the opportunity to get to know these wineries first-hand and taste their wines, as well as to enjoy the gastronomy of the region and different historical and scenic landmarks of Navarra.
The balance of the visit has been very positive both for the wineries of the D.O. Navarra participating in this strategic international mission and for the American professionals who have highlighted "the freshness and great quality of the wines", "the sustainability", "the stories behind the wineries" and "the family projects made possible thanks to the generational change". Among other things, they have placed special emphasis on the good treatment received throughout the experience and the naturalness and closeness of the people they have met, extrapolating it to the honest character of their wines.
The United States continues to be the main importer of wine worldwide and a historical strategic market for the D.O. Navarra, in spite of having paralyzed its growth in the last fiscal year, due to the generalized decrease in the consumption of this product. However, despite this context, the conditions are right for the dynamization of Navarra wines in this country. "Acting in this market with promotional actions is fundamental for export and we have a good opportunity for growth because our wines adapt to the tastes and characteristics of the country's wine consumers who are looking for wines with a lot of freshness, fruit and aromatic intensity. After the visit of these buyers, we are optimistic because they have shown great enthusiasm for the product we produce", said David Palacios, president of the Control Board of the D.O. Navarra.
After the trip and the impressions received from its visitors, Navarra once again highlights its great potential as a wine tourism region due to its great cross-cutting wealth of wines and wineries, gastronomic products and historical, tourist and cultural offerings.
As part of the international promotion campaign, Navarre is preparing to receive a visit from Japanese professionals at the end of May in a similar action.
This action is financed by the European Union.
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