The Navarra Denomination of Origin has received a visit from a group of specialized journalists and influencers from the U.S. to deepen their knowledge of the region and confirm the quality of its wineries' winemaking.
The D.O. Navarra Regulatory Council organize a press trip, specialized professionals belonging to the leading media outlets in the sector. The visiting individuals have delved into the richness of this region winery traveling through unique landscapes and cultural destinations that reflect the authenticity and the heritage and history of the Chartered Community. Likewise, they visited a selection of wineries interested in showcasing their projects, the differentiating identity from their homelands and the personality of his/her/their wines.
During the trip, the Regulatory Council has taken advantage of every stop, tasting, and enogastronomic experience to highlight those attributes that define it, such as the leadership in the national market of its rosésthe freshness of its wines awarded by the geographical position privileged in the north of the country and the authenticity of the Navarre Grenache, flagship variety of this Designation and is in full swing recognition.
The profile of the people who have taken this trip has been novel in bringing together journalists from the main media outlets in the wine sector in one group. United States with prescribers and social media influencers. This heterogeneity has allowed for the formation of a diverse group that reflects the current reality of the most influential media, managing to reach different market segments.
"For the Denomination of Origin Navarra It is essential to carry out these types of international promotion actions with journalists and influencers, focused on generating a discourse Positive About our brandNavarra surprises, and greatly so, all the professionals who visit us. Reinforcing these missionswe managed to position ourselves in the consumer's mind at the position "that we deserve to be," states Elena Arraiza, manager of the Regulatory Council of the D.O. Navarra.
The trends from the market are joining us. The wines fresh of great quality and "easy to drink", the Grenache and also the rosésThey are in style, so it's a crucial moment to show off and show the world our identity and the impeccable Labor of creation from the wineries D.O. Navarra" adds David Palacios, President of this same entity.
The export suppose 30% of the total Marketing from Regulatory Council of the Denomination of Origin NavarraThe United States is among the five most important importing countries in the region. According to 2022 fiscal year export data, approximately 506,000 liters wine with Denomination of Origin Navarra in the North American market.
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