Date: January 27, 2026, School of Communication of the University of Navarra, Pamplona (Navarra).
#WineCom is back! 5th Edition of the International Congress on Communication and Wine.
In this fifth edition of WineCom, we delve into one of the great challenges of the wine industry, both nationally and internationally: how communication can become the key tool to increase the value of wine in a context where consumer habits have changed and competition is more intense than ever.
At the fifth edition of the #WineComCommunication to increase the value of wine", explore how communication can be the most powerful tool to improve the quality of life of our customers. increasing the value of winea challenge that today faces the entire sectornot only at the national level, but also internationalin a context where consumption patterns have completely changed. In a market that is more competitive than ever, this congress invites you to reflect, learn and discover new strategies to stand out, position yourself strongly and gain relevance. Through three key blocks, we will analyze how to differentiate ourselveshow value through price and how boosting prescribing for our brands to truly connect with professionals and consumers. A space to get inspired, discuss and leave with ideas ready to put into practice. Will you join us?
"Communication to increase the value of wine".
Block 1: Differentiation as a strategy
In an industry as competitive and fragmented as the wine industry, differentiation has become a key factor in achieving success and building valuable brands. This session will address the importance of designing and executing a differentiating marketing and communication strategy, able to stand out from the competition and effectively connect with the target audience.
Block 2: Price, a key factor for brand perception
In the world of wine, price is not just a number: it is a strategic element that directly influences the perception of the brand and the quality of its products. This session focuses on the importance of defining a coherent pricing strategy for wineries seeking to add value to their wines and build strong and recognizable brands. It will analyze how price acts as a communication and positioning tool.
Block 3: The Power of Prescription and Influence
In a market as competitive as the wine market, if you don't communicate, you don't exist. This session will address the importance of generating prestige through strategic allies from different channels and profiles, which amplify the visibility and prestige of brands. Round table with representatives of major international media, prestigious competitions, sommeliers who set trends and trainers who promote knowledge of wines and regions. Getting them to talk about a brand is essential to connect with professionals and consumers.
Attendance at #WineCom 2026 is presented in the following format on-site and has different types of tickets available on the web site www.winecom.org.
– Generic Input (face-to-face): 100 €.
– Reduced Entry for personnel of wineries and winegrowers of the D.O. Navarra, students and alumni of the University of Navarra (in person): 50€.
The ticket includes:
- Attendance at #WineCom, V International Congress on Communication and Wine
- Lunch promoted by the organization in the restaurant of the Museum of the University of Navarra.
Tickets are available for purchase on the website www.winecom.org.
BUY YOUR TICKET AND DON'T MISS THIS EVENT!
For more information visit the website www.winecom.org
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