Business meeting in Mexico

The Regulatory Council of the D.O. Navarra is organizing two professional events on April 2nd and 3rd in Mexico City and Monterrey with the participation of a group of wineries.            

Mexico is the next international destination marked on the external promotion calendar developed by the Regulatory Council of Denomination of Origin NavarraOn this occasion, two exclusively professional events have been planned for buyers, specialized media, and experts from the country. On April 2nd, in Mexico City, The event will take place throughout the day, with a schedule of meetings designed for participating wineries, a tasting session paired with a Mexican menu, and an exhibition hall with the following wineries: Bodega Inurrieta, Wineries Aráiz Payments, Wineries Ochoa, Wineries Larrainzar Payment, Winery Otazu, Bodega de Sarría, Wineries Nekeas and Wineries Monjardín CastleTo conclude the event, an informal tasting and sampling of the wines present at the social gathering will take place.

The next day, April 3rd, Jordi Vidal, manager of the Regulatory Council of the D.O. Navarra, will lead a tasting in the city of Monterrey in which it will present the Denomination of Origin, one of the country's main ones, through its white, rosé, and red wines that will showcase the richness of a region that holds an authentic wine treasure. “Mexico is a promising market for Spanish wines, and Navarra wants to break into it due to the cultural ties that also unite us. Our wines fit your demand perfectly, which is why we are returning this year to strengthen awareness of our region in the area.says Vidal.

Currently, about 80,000 liters of Navarra Designation of Origin wine are marketed in the Aztec market, mostly red. This type of wine is the most in-demand in the country where Spanish wine enjoys great prestige. According to the report prepared by the Economic and Commercial Office of the Spanish Embassy in Mexico, interest from regional importers in working with wines from different regions has increased, which facilitates the entry of new wines into this market. Furthermore, 65% of the wine consumed there comes from abroad, as domestic wine production remains much lower than the volume of imported wine. Consumption is also increasing, particularly among new generations and women.