The Navarra Designation of Origin continues to consolidate the rosé wine trend. "Rosetear" with D.O. Navarra is already a fashion, an invitation to live life in a different color and enjoy the rosés of this emblematic region in the best bars.
March 20, Olite - This year, the "Roseteo D.O. Navarra" will once again dye the bars of Malaga and Madrid in pink with a series of roseteos The wines will be enjoyed in an incomparable atmosphere. With the arrival of spring, Malaga rose in an exclusive selection of bars in the city center, every Friday from March 21 to April 11. In Madrid, the event will be extended from April 25 to June 27, also every Friday, in different fashionable neighborhoods of the capital, ensuring that the rosé D.O. Navarra will be the protagonist of spring and summer evenings.
People who are encouraged to rose at the selected establishments, not only will they be able to taste the best D.O. Navarra rosés, but they will also have the opportunity to win free rounds of these wines and participate in raffles for exclusive wine tourism trips. In addition, live music will turn each "Roseteo" into a unique and vibrant experience. The participating bars in Malaga and Madrid and the dates of their "Roseteo" will be announced.roseteosThe official "Roseteo D.O. Navarra" campaign can be consulted progressively on the campaign's official website: www.roseteo.es. Thus, the "Roseteo D.O. Navarra" will kick off on March 21 in Malaga, flooding the terraces of bars and restaurants with the freshness and versatility of D.O. Navarra rosés.
But what exactly is the Rosette? This phenomenon is a movement created by the Navarra Denomination of Origin that has come to hit as hard as the late afternoon, taking over another leisure time of the day, before dinner. At that moment, glasses of rosé and refreshing toasts are drunk among groups of friends who want to see life in a different color. This trend captivated Madrid last year, restless capital and promoter of customs, and day by day extends its arms reaching other cities.
"Roseteo D.O. Navarra is back and stronger than ever. It is no longer just a campaign, it is a real trend. Vibrant cities such as Madrid and Malaga are the perfect setting to make this trend known among those who know how to enjoy life in their bars, terraces and restaurants. And there is no better way to raise awareness than with D.O. Navarra rosés, leaders in the national market. They are fresh, aromatic and versatile wines, ideal to accompany the arrival of spring and turn every glass into a moment of enjoyment", declares David Palacios, president of the Regulatory Council of the D.O. Navarra. In recent years, the rosé market has experienced remarkable growth. It is a wine aligned with the demands of consumers, who are looking for light, fresh, versatile and gastronomic options. The D.O. Navarra has its own winemaking recipe that guarantees maximum quality: its rosés are produced mainly with red Garnacha grapes and using the "must bleeding" method, resulting in wines of great expression, authenticity and purity.
The execution of the "Roseteo D.O. Navarra" campaign is possible thanks to the collaboration of Reyno Gourmet and the Government of Navarra through the European Agricultural Fund for Rural Development.
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