Navarra's commitment to China

The Navarra Denomination of Origin has participated in the professional wine fair "China Food & Drinks Fair" held in the Chinese city of Changsha during these days. 

The Regulatory Council of the D.O. Navarra was present at the professional trade show "China Food & Drinks Fair," which took place at a hotel in the Chinese city of Changsha from the 21st to the 24th of this month. The following wineries participated at the institutional stand: Bodegas Campos de Enanzo, Bodega Inurrieta, Bodegas Nekeas, Bodegas Ochoa, Bodegas Pagos de Aráiz, Quaderna Vía-Organic Wines, and Bodega Señorío de Andión-Marco Real, to introduce their white, rosé, and red wines to local professionals. The Navarra pavilion stood out as one of the few organized by a designation of origin and the only one of its kind for Spanish wines.

The Navarra DO is opting for a professional meeting in an inland city for the need of our wineries to continue gaining presence in China. Many of them already market their wines in the main plazas. The manager of the Regulatory Council, Jordi Vidal, who attended the event, affirmed.

The wine market in China is promising for the D.O. Navarra, which last year exported nearly 2,900,000 liters of wine, mostly red. A figure that represented an increase of almost 29%. The Navarra wines have been appreciated by the public attending the show, as they fit with the demand of the Asian market. According to the conclusions of a study carried out by ICEX, China is the fifth largest wine consumer in the world and the second largest planted vineyard area behind Spain (only 12% of the vineyards are used for winemaking). The popularity of wine is increasing considerably, especially among the upper-middle class and young people who are spending more and more. The price of imported wine is significantly higher than in other producing countries, and sales are expected to grow at a good pace in the coming years, with red wines leading the way for the time being. This context is, at first sight, interesting for Spanish wines because of their cultural, touristic and gastronomic values.