Visit of Danish professionals

A group of buyers and journalists from Denmark have visited the region on a reverse mission organized by the Control Board as part of its international promotion plan.             

The Regulatory Board has organized a visit to the Denomination of Origin Navarra of a group of professionals from Denmark. They are buyers and journalists who have been visiting the region for a few days to get to know it through the wineries participants in the reverse mission: Bodega de Sarría, Bodega Otazu, Bodegas La Casa de Lúculo, Bodegas Príncipe de Viana, Bodegas Escudero, Bodegas Marco Real, Bodegas Nekeas, Bodegas Pago de Larráinzar, Bodegas Quaderna Vía, Bodegas Máximo Abete, Bodega de Sada, Bodegas Ochoa, Bodega Inurrieta and Bodegas Piedemonte.

During their stay, professionals from the wine sector will be able to Danes have shown a great acceptance and have valued very positively the quality of the wines they have tasted in general. In particular, their profile, fruitiness and freshness, the elaboration of the traditional Navarra rosés, the reds and they were admired for the white wines.

The Danish market The year showed a good performance last year for wines from DO Navarra. In total, 171,658 liters of wine, mostly rosé, were marketed in Denmark. According to the report of the Economic and Commercial Office of the Spanish Embassy in Copenhagen on the Danish wine market, it is this type of wine that is experiencing significant growth and is expected to continue in the same line. This market is very attractive since, according to this study, wine consumption in terms of value has experienced a boom, surpassing beer. In addition, they are targeting easy-drinking, modern, young and fruity wines. This is very encouraging news for the Navarra DO, one of the main DOs in this country, which sees great opportunities in the Danish market to continue increasing its marketing with wines that adapt to the tastes of consumers.  

The group was accompanied by Margarita Noguer, head of the Agri-Food and Beverages department of the ICEX Economic and Trade Office, who said after the trip: "Spanish wines are well positioned in Denmark, especially in the food channel. The challenge is to continue gaining prestige in the country to continue increasing in value.".