#WineCom returns

The Control Board of the D.O. Navarra is organizing the second edition of #WineCom, II International Congress on Communication and Wine, which will take place on November 18 at the School of Communication of the University of Navarra, a partner of the event. 
After the success of the first edition of #WineCom held last year, the Control Board of the D.O. Navarra is once again organizing the International Congress on Communication and Wine in collaboration with the School of Communication of the University of Navarra. Under the slogan: "The present future of communication" will bring together an outstanding team of top-level international speakers related to the fields of marketing and communication, sustainability and wine. Thus, on November 18, Pamplona will once again host this benchmark congress on communication and wine.

On this occasion, it will address current topics such as new sales tools with the interventions of Mike Tango Bravo (Project Lead of OpenVino.org and owner of the boutique winery Costaflores, Argentina) and Onar Berrade (Marketing Operations Manager at Userlane, Germany); sustainability as a communicative argument with Ricardo Ricci (President of Equalitas and Vice President of EFOW, Italy) and Jerusalem Hernández (Sustainability & Corporate Governance at KPMG); the return to the experiential with Dimas Gimeno (Founder and President of KAPITA. Founding Partner and President of WOW Concept) and César Glaría Baines (Marketing Director of Galería Canalejas) and the virtual immersion with Dina Navaridas (Sales Manager | Global Business Group | Meta, Ireland) and Gustavo Entrala, (Futures Designer. Member of the Advisory Board of LLYC). In addition, the congress will be attended by Sergio Torres, renowned chef and owner of the restaurant "Cocina Hermanos Torres" who will be in charge of the inauguration and Pedro Blanco, journalist of Cadena Ser and host of the event.
According to Elena Arraiza, manager of the Regulatory Council of the D.O. Navarra: "With the organization of this event, the Regulatory Council of the D.O. Navarra once again shows itself to be the leader of communication, reflecting current events, innovation and the latest trends in the wine sector in a professional meeting with repercussions and long-range repercussions"..

In turn, Charo Sádaba, dean of the School of Communication at the University of Navarra, declares ".This year's rich and varied program reflects that communication can be an excellent tool to understand the technological and social transformations taking place in our society, and help companies make better decisions to target their potential customers".
Attendance at #WineCom 2022 is available in both in-person and online formats, with different types of tickets available on the website. www.winecom.org.

Related files
 Program #WineCom 2022 (.pdf, 1001 KB)

During these days, the Navarra Denomination of Origin has been visited by a group of Swiss professionals who have toured the wine map of the region through the following wineries participating in the action: Bodegas Marco Real; Bodega Inurrieta, Bodegas Caudalía, Bodega Otazu, Bodega de Sada, Bodegas Manzanos Campanas, Grupo Vitilia, Bodegas Castillo de Monjardín, Bodegas Príncipe de Viana, Bodegas Máximo Abete, Bodega San Martín, Bodegas Marqués de Montecierzo, Bodegas La Casa de Lúculo, Bodega Nekeas, Bodega de Sarría, Bodegas Escudero, Bodegas Pagos de Araiz, Bodegas Gran Feudo and Bodegas Pago de Larrainzar.

Buyers and journalists from Switzerland, who have coincided with one of the most striking moments of the vineyard cycle, the grape harvest, have valued very positively the action organized by the Regulatory Council of the D.O. Navarra. In particular, they were especially interested in the red wines made from Garnacha and the Chardonnay whites, which have a recognized tradition in the region. From their point of view, these are wines that could be attractive to the Swiss palate. They also highlighted the quality of all the wines.

The Swiss country ranks fourth in the ranking of markets to which the Navarra Designation of Origin directs its exports. Last year, nearly 750,000 liters of Navarra wine were sold in Switzerland, of which more than half were red wines, most of them Crianza. Switzerland is among the top ten importing countries for Navarra. It has long been an important market for our wines, which are appreciated by its consumers. With this action we wanted them to get to know us better, to walk through our vineyards and soak up our identity", said Elena Arraiza, manager of the Control Board of the D.O. Navarra.

According to data from the 2021 Spanish Wine Market Observatory report, Switzerland imported bottled wine at a higher price than Italian wine for the first time in its history. It also increased its wine marketing by 3.8% in volume and 16% in value, to 188.2 million liters and 1,343 million francs, at the highest average price in its history, at 7.13 CHF/l.