"Garnacha N' Vivo: De vinos en directo" enlivens Friday night in Pamplona, moving an eclectic audience with an interest in wine and a desire to enjoy live music.
After selling out one week prior to the event, the first edition of the "Garnacha N' Vivo: live wine".organized by the Regulatory Council of the D.O. Navarra, has been a success. The binomial wine and music has captivated the attendees who have been lucky enough to enjoy this cultural event that fuses the Garnacha wines of the D.O. Navarra with musical performances of Navarrese artists in Pamplona.
About sixty Garnacha wines from different wineries, whites, rosés and reds, have been the protagonists in the bars of the three locals who have integrated the route of this event. Thus, the Designation of Origin Navarra has highlighted the value of the most emblematic grape variety of the region and has shown the quality and freshness of the wines of Garnacha D.O. Navarra, to a public eager to know new references. Likewise, the great reception of this action has shown the enthusiasm for revitalizing the concept of going to bars and claiming the opportunity to enjoy live musical performances.
The first stop was at the mythical bar of Casco Viejo, Txintxarri, where DJ Netan began to create the good atmosphere that would accompany throughout the day. Secondly, at Chester Gastro Bar, the audience enjoyed the music of River Newt, a young band from Navarre inspired by the Grunge of the nineties. Finally, just a few meters away, the pop music and the magnetism of LILO filled with good vibes the legendary Rockollection (RKN), known for its constant commitment to live music and support for emerging bands.
The Navarra Denomination of Origin is satisfied with the result of this action and its influence and its impact on stimulating knowledge, demand and consumption of Garnacha wines in the on-trade. Moreover, as they have demonstrated with the organization of previous events aimed at the public, the Control Board of the D.O. Navarra is clear about the importance of connecting with the public, boosting cultural activity with attractive proposals around wine and music. For these reasons, it is likely that this is the first edition of an event that is here to stay.
"In the D.O. Navarra we have some impressive Garnacha wines that are a sign of our identity and widely recognized among the professional public. For this reason, we have the obligation to put the focus on them and bring them closer to the general public and consumers so that they are aware of this richness that is so much ours. We are also aware of the importance of being close to people, of connecting our brand with them through positive experiences that leave a great taste in their mouths", says David Palacios, president of the Control Board of the D.O. Navarra.
This international promotion action has been possible thanks to the collaboration of the Government of Navarra through the European Agricultural Fund for Rural Development.
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