The Navarra Denomination of Origin presents its wines and its region in this event aimed at American professionals and gastronomic enthusiasts to learn, taste and enjoy the wines and gastronomy of Spain.
Spanish flavors took center stage at Spain's Great Match 2024 in New York, an event of recognition on the North American agenda for industry professionals to discover the rich enogastronomic heritage of our country.
The day's program, organized by Foods and Wines from Spain of ICEX, has allowed for a deeper understanding of the D.O. Navarra through a presentation and an immersive tasting titled "D.O. Navarra, Freshness and Authenticity from Northern SpainJeff Jenssen, a renowned wine expert, international taster, and award-winning author and journalist, guided the tasting for eighty professionals who had previously registered for a spot to deepen their knowledge of the Navarra Designation of Origin. Jenssen is also known for organizing tastings for consumers and professionals alike, and is a regular guest on television and internet platforms where he shares his expertise. The expert presented the white, rosé, and red wines of this Designation of Origin, showcasing his preference for the productions of this wine-growing region located in northern Spain. Under his guidance, the audience discovered the authentic personality of D.O. Navarra wines, uncovering the particularities and richness of its terroir, as well as the excellence and freshness of its wines.
The wines presented at the tasting were Castillo de Monjardín Chardonnay 2023, Las Campanas Rosé 2023, Unsi Terrazas Tinto 2020, Finca La Pared Graciano 2021, Logos Selección 2017, and Ochoa Gran Reserva 2014. Additionally, the wineries producing these wines, Bodega Castillo de Monjardín, Bodegas Manzanos-Campanas, Unsi Wines, Bodegas Marco Real, Bodegas Escudero – Hacienda Logos, and Bodegas Ochoa, exhibited other references from their wine ranges in the event hall, which was attended by three hundred professionals.
The successful participation and warm reception of the monographic tasting of D.O. Navarra at Spain’s Great Match New York 2024 once again demonstrates the high quality of D.O. Navarra wines and the excellent winemaking of our wineries. Professionals, press, influencers, and wine lovers have shown their interest in our wines and have especially highlighted freshness as the most representative characteristic in all our productions. David Palacios, president of the Regulatory Council of the Navarra Denominación de Origen (DO), explains.
According to 2023 data, exports account for 30% of the total commercialization of D.O. Navarra wines, and the United States is in the top 10 most important markets with 331,373 liters commercialized in the country.
Spain's Great Match is an activity for the promotion and image of Spanish products that already have a presence in the U.S. market. This year marked its tenth anniversary, and it is conceived as a meeting point where Spanish food companies, wineries, importers, and distributors showcase and present their products to industry professionals and specialized press in the country.
This international promotion action was made possible thanks to CMO aid for actions and programs for information and promotion of wine products in third countries.
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