The "Ask with Pride, Ask for DO Navarra Wines" campaign continues to grow with the launch of its third audiovisual piece, a new installment focused on one of the most decisive moments for the future of the Navarra wine sector: choosing wine at the point of sale.
After the initial pieces set in a restaurant and a bar, the campaign now moves its message to a wine shop, store, or supermarket, spaces where thousands of people make a decision every day that goes far beyond simply buying a bottle of wine. The new piece focuses on that moment of hesitation in front of a shelf full of options. A everyday moment that the campaign addresses with humor to deliver a simple and direct message: When the time comes to choose, choose D.O. Navarra Wines.
The initiative is once again aimed at two fundamental audiences for the sector's development. On the one hand, consumers, inviting them to choose D.O. Navarra wines when they shop or look for a wine to give as a gift, share, or enjoy at home. On the other, shops, wine stores, supermarkets, and distribution professionals, encouraging them to recommend and give visibility to D.O. Navarra Wines as a priority option within their offering.
The campaign starts from a known reality: Navarra produces high-quality wines, recognized both within and outside our borders, but on many occasions, consumers still opt for wines from other denominations of origin without considering the excellent alternatives produced in their own community. Faced with this situation, "Proudly ask for, ask for D.O. Navarra Wines" Claim the value of a product deeply tied to the land and remember that every choice has positive consequences for Navarre.
Because behind every bottle of D.O. Navarra wine are winegrowers, wineries, and professionals who work every day to keep one of the most important sectors of the Chartered Community alive. There are families who make a living from the vineyard and wine. There are young people who have decided to develop their life projects in rural areas and continue an activity that is part of our history and identity.
There are also towns that continue to have opportunities thanks to economic activity that generates employment, wealth, and a sense of belonging to the territory. There is landscape, culture, gastronomy, and tourism. There is a way of understanding Navarre that is expressed through its wines.
That's why the campaign insists that Choosing a D.O. Navarra wine is not just a consumption decision. It's a way to support the people who make this sector possible and contribute to the future of our territory.
With this third piece, the campaign continues to build a journey through the different spaces where wine is consumed, recommended, and purchased. After the restaurant and the bar, it's the turn of wine shops, specialty stores, and supermarkets, key settings for promoting local consumption and strengthening the bond between consumers and wines from their region.
The entire campaign maintains a consistent tone that is approachable, positive, and lighthearted, using humor as a tool to generate conversation and connect with diverse audiences. The objective is clear: to remind people that D.O. Navarra offers extraordinary wines and that we can all contribute to their future through simple actions like ordering them, recommending them, or choosing them.
Because valuing what's local is also a way to feel proud of Navarre.
🍷 Proudly order, order Wines D.O. Navarra.
In the words of the president of the Regulatory Council of the Denominación de Origen Navarra, David Palacios, Betting on our own is also a way to feel proud of Navarre. Let's remember this every time we sit down at a table or order a glass of wine. We have the best wines in our history, and in Navarre, we should be the first to believe in them, recommend them, and proudly boast about what we are capable of doing here. This should be a shared commitment between those who enjoy wine and those who offer it every day in our hospitality sector.
The realization of this D.O. Navarra campaign is possible thanks to the collaboration of Reyno Gourmet and the Government of Navarra, through the European Agricultural Fund for Rural Development.
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