{"id":1930,"date":"2023-11-06T19:43:06","date_gmt":"2023-11-06T18:43:06","guid":{"rendered":"https:\/\/donavarra.flatbrands.com\/?p=1930"},"modified":"2025-05-20T12:53:50","modified_gmt":"2025-05-20T10:53:50","slug":"la-d-o-navarra-fascina-a-la-prensa-norteamericana","status":"publish","type":"post","link":"https:\/\/navarrawine.com\/en\/la-d-o-navarra-fascina-a-la-prensa-norteamericana\/","title":{"rendered":"Navarra D.O. fascinates the North American press"},"content":{"rendered":"<p>The Navarra Denomination of Origin has received a visit from a group of specialized journalists and influencers from the U.S. to deepen their knowledge of the region and confirm the quality of its wineries' winemaking.<\/p>\n\n\n\n<p>The&nbsp;<strong>D.O. Navarra Regulatory Council<\/strong>&nbsp;organize a press trip, specialized professionals belonging to the leading media outlets in the sector. The visiting individuals have delved into the richness of this region&nbsp;<strong>winery&nbsp;<\/strong>traveling through unique landscapes and cultural destinations that reflect the&nbsp;<strong>authenticity&nbsp;<\/strong>and the heritage and history of the Chartered Community. Likewise, they visited a selection of wineries interested in showcasing their projects, the&nbsp;<strong>differentiating identity&nbsp;<\/strong>from their homelands and the&nbsp;<strong>personality&nbsp;<\/strong>of his\/her\/their wines.<br><br>During the trip, the&nbsp;<strong>Regulatory Council<\/strong>&nbsp;has taken advantage of every stop, tasting, and enogastronomic experience to highlight those attributes that define it, such as the&nbsp;<strong>leadership&nbsp;<\/strong>in the national market of its&nbsp;<strong>ros\u00e9s<\/strong>the&nbsp;<strong>freshness&nbsp;<\/strong>of its wines awarded by the<strong>&nbsp;geographical position<\/strong>&nbsp;privileged in the north of the country and the&nbsp;<strong>authenticity&nbsp;<\/strong>of the&nbsp;<strong>Navarre Grenache<\/strong>, flagship variety of this&nbsp;<strong>Designation&nbsp;<\/strong>and is in full swing&nbsp;<strong>recognition<\/strong>.<br><br>The profile of the people who have taken this trip has been novel in bringing together journalists from the main media outlets in the wine sector in one group.&nbsp;<strong>United States&nbsp;<\/strong>with prescribers and social media influencers. This heterogeneity has allowed for the formation of a diverse group that reflects the current reality of the most influential media, managing to reach different market segments.<br><br>\"For the&nbsp;<strong>Denomination of Origin Navarra<\/strong>&nbsp;It is essential to carry out these types of international promotion actions with journalists and influencers, focused on generating a discourse&nbsp;<strong>Positive&nbsp;<\/strong>About&nbsp;<strong>our brand<\/strong>Navarra surprises, and greatly so, all the professionals who visit us. Reinforcing these&nbsp;<strong>missions<\/strong>we managed to position ourselves in the consumer's mind at the&nbsp;<strong>position&nbsp;<\/strong>\"that we deserve to be,\" states Elena Arraiza, manager of the Regulatory Council of the D.O. Navarra.<br><br>The&nbsp;<strong>trends&nbsp;<\/strong>from the market are joining us. The wines&nbsp;<strong>fresh&nbsp;<\/strong>of great quality and \"easy to drink\", the&nbsp;<strong>Grenache&nbsp;<\/strong>and also the&nbsp;<strong>ros\u00e9s<\/strong>They are in style, so it's a&nbsp;<strong>crucial moment<\/strong>&nbsp;to show off and show the world our&nbsp;<strong>identity&nbsp;<\/strong>and the impeccable&nbsp;<strong>Labor of creation<\/strong>&nbsp;from the wineries&nbsp;<strong>D.O. Navarra<\/strong>\" adds David Palacios, President of this same entity.<br><br>The&nbsp;<strong>export&nbsp;<\/strong>suppose&nbsp;<strong>30%<\/strong>&nbsp;of the total<strong>&nbsp;Marketing&nbsp;<\/strong>from&nbsp;<strong>Regulatory Council<\/strong>&nbsp;of the&nbsp;<strong>Denomination of Origin Navarra<\/strong>The United States is among the five most important importing countries in the region. According to 2022 fiscal year export data, approximately&nbsp;<strong>506,000 liters<\/strong>&nbsp;wine with&nbsp;<strong>Denomination of Origin Navarra<\/strong>&nbsp;in the North American market.<\/p>","protected":false},"excerpt":{"rendered":"<p>La Denominaci\u00f3n de Origen Navarra ha recibido la visita de un grupo de periodistas e influenciadores especializados de EE.UU. para profundizar en el conocimiento de la regi\u00f3n y constatar la calidad elaboradora de sus bodegas El&nbsp;Consejo Regulador de la D.O. Navarra&nbsp;organiza un viaje de prensa, profesionales especializados pertenecientes a los principales medios de comunicaci\u00f3n del [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[52],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-antiguas"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/comments?post=1930"}],"version-history":[{"count":0,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media\/1920"}],"wp:attachment":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media?parent=1930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/categories?post=1930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/tags?post=1930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}