{"id":1895,"date":"2023-12-28T19:36:44","date_gmt":"2023-12-28T18:36:44","guid":{"rendered":"https:\/\/donavarra.flatbrands.com\/?p=1895"},"modified":"2025-05-20T12:53:48","modified_gmt":"2025-05-20T10:53:48","slug":"winecom-proxima-cita-para-los-profesionales-del-vino-y-la-comunicacion","status":"publish","type":"post","link":"https:\/\/navarrawine.com\/en\/winecom-proxima-cita-para-los-profesionales-del-vino-y-la-comunicacion\/","title":{"rendered":"#WineCom, next appointment for wine and communication professionals"},"content":{"rendered":"

Following the success of previous editions, the Regulatory Council of the D.O. Navarra is organizing again #WineCom<\/a>the International Congress of Communication and Wine, by the Faculty of Communication of the University of Navarra<\/p>\n\n\n\n

Under the slogan \"Wine, an inexhaustible source of communication<\/a>\"<\/strong>, the conference will address topics as relevant today as The audiovisual content revolution<\/strong>; the need to focus on the consumer experience and the consumer<\/strong>; the decisive change in the codes and the market that directly affect the new advertising trends<\/strong> and how professionals in both sectors must adapt to this transformation <\/strong>to be able to take success decisions<\/strong> in its strategies <\/strong>from marketing <\/strong>y communication<\/strong>.

In this way, the January 19<\/strong>Pamplona will once again host this reference congress<\/strong> in which a distinguished panel of top-tier speakers from the field of wine<\/strong>the marketing <\/strong>and the communication<\/strong>The media-savvy wine critic, Santi Rivas<\/strong>will be in charge of kicking off the day and Pedro Blanco<\/strong>journalist, a leading figure at Cadena SER, will present the event, which will feature professionals such as Beatriz Machado<\/strong>Marketing & Tourism Director at Niepoort (Portugal) Marta Clot<\/strong>content creator and sommelier, successful winery and advertising agency executives, and personalities such as Jorge del R\u00edo<\/strong>, writer and professor specializing in advertising creativity and branding from the University of Navarre<\/strong>, among others.

According to David Palacios<\/strong>president of the D.O. Navarra Regulatory Council<\/strong>: \"#WineCom<\/a> It highlights the importance of communication in the wine sector. Now more than ever, we must connect with the consumer, be able to bring them closer to this marvelous world, and as a result, foster their culture. Another objective is for new generations of communication professionals to see this sector as an opportunity for the future.<\/em>In turn, Charo S\u00e1daba<\/strong>'s dean of the School of Communication of the University of Navarra<\/strong>declares that for the faculty of communication, it is a great opportunity to host another year #WineCom<\/a> and become again a meeting and reflection place for wine, a product as local as it is universal. This is already the third edition and we hope to continue celebrating many more so that #WineCom<\/a> continue to be a source of inspiration for professionals in this sector.<\/em>

Attendance at #WineCom<\/a> 2024 <\/strong>It is presented in an in-person and online format and offers different types of tickets available on the website. www.winecom.org<\/a>.

<\/p>\n\n\n\n


The organization of #WineCom is made possible through the collaboration of Government of Navarre through the European Agricultural Fund for Rural Development. <\/strong>B)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Tras el \u00e9xito de las ediciones anteriores, el Consejo Regulador de la D.O. Navarra organiza de nuevo #WineCom, el Congreso Internacional de Comunicaci\u00f3n y Vino de la mano de la Facultad de Comunicaci\u00f3n de la Universidad de Navarra Bajo el lema \u201cEl vino, fuente inagotable de comunicaci\u00f3n\u201d, la jornada abordar\u00e1 temas tan relevantes en la actualidad como la […]<\/p>","protected":false},"author":1,"featured_media":1786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[52],"class_list":["post-1895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-antiguas"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/comments?post=1895"}],"version-history":[{"count":0,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media\/1786"}],"wp:attachment":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media?parent=1895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/categories?post=1895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/tags?post=1895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}