{"id":1820,"date":"2024-01-18T18:19:45","date_gmt":"2024-01-18T17:19:45","guid":{"rendered":"https:\/\/donavarra.flatbrands.com\/?p=1820"},"modified":"2025-05-20T12:51:34","modified_gmt":"2025-05-20T10:51:34","slug":"5-tendencias-del-vino-en-2024","status":"publish","type":"post","link":"https:\/\/navarrawine.com\/en\/5-tendencias-del-vino-en-2024\/","title":{"rendered":"5 wine trends in 2024"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In 2024, the wine industry is asking itself: where are we going? Therefore, we want to look to the future and glimpse the trends that will define the wine market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Premiumization<br><br><\/strong>Wine as a product<strong>&nbsp;premium<\/strong>The consumer is increasingly looking to drink better and places more value on wine due to the growing interest in products&nbsp;<strong>locales<\/strong>,&nbsp;<strong>authentic<\/strong>, of&nbsp;<strong>quality&nbsp;<\/strong>y&nbsp;<strong>exclusive<\/strong>A value that is not only evident in the price of the bottle, but also in all the added qualities the wine possesses.&nbsp;<strong><br><br>2. Freshness<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The demand for wine&nbsp;<strong>fresh&nbsp;<\/strong>it's a fact. Freshness understood as that&nbsp;<strong>Cooling sensation<\/strong>&nbsp;What do some wines especially manage to cause&nbsp;<strong>targets<\/strong>,&nbsp;<strong>ros\u00e9s&nbsp;<\/strong>y&nbsp;<strong>subtle reds<\/strong>. The consumer demands more wines&nbsp;<strong>easy to drink<\/strong>,&nbsp;<strong>lightweight&nbsp;<\/strong>without sacrificing an iota of quality. Thus, the&nbsp;<strong>D.O. Navarra<\/strong>&nbsp;In this trend, there is great adaptability due to the freshness that runs through all its creations, thanks to the location of its vineyards in the north of the Iberian Peninsula.<br><br><strong>3. Sustainability<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability has become a fundamental axis in any type of strategic approach. The values associated with it are very well received by consumers. Sustainability&nbsp;<strong>social<\/strong>,&nbsp;<strong>economic&nbsp;<\/strong>y&nbsp;<strong>environmental&nbsp;<\/strong>is perceived very positively and the wine sector is very sensitive to this trend as it is a major driver for the implementation of sustainable practices.<br><br><strong>4. The Value of the Indigenous<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Homemade recipe, the kind from home,&nbsp;<strong>The usual, the same old thing&nbsp;<\/strong>is now shown as a&nbsp;<strong>differentiating and in-demand element<\/strong>For this reason, the grape varieties&nbsp;<strong>indigenous&nbsp;<\/strong>and the elaborations that give&nbsp;<strong>personality<\/strong>&nbsp;and define each territory, setting trends. Thus, it is the great moment for denominations of origin that protect the value of their cultural practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Wine tourism<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wine as a tourist attraction is a trend. Wine tourism is experiencing a boom. More and more tourists are interested in visiting wine-producing regions and experiencing&nbsp;<strong>experiences&nbsp;<\/strong>associated with its production and consumption. High-quality rural tourism&nbsp;<strong>exclusive&nbsp;<\/strong>It strengthens itself against tourism from more mass destinations.<\/p>","protected":false},"excerpt":{"rendered":"<p>En 2024 el sector vitivin\u00edcola se pregunta: \u00bfhacia d\u00f3nde vamos? Por lo tanto, queremos mirar al futuro y vislumbrar las tendencias que definir\u00e1n al mercado del vino 1.&nbsp;Premiumizaci\u00f3n El vino como producto&nbsp;pr\u00e9mium. El consumidor busca cada vez m\u00e1s beber mejor y otorga m\u00e1s valor al vino por el creciente inter\u00e9s por los productos&nbsp;locales,&nbsp;aut\u00e9nticos, de&nbsp;calidad&nbsp;y&nbsp;exclusivos. Un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[52],"class_list":["post-1820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-antiguas"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/comments?post=1820"}],"version-history":[{"count":1,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1820\/revisions"}],"predecessor-version":[{"id":7270,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1820\/revisions\/7270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media\/1770"}],"wp:attachment":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media?parent=1820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/categories?post=1820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/tags?post=1820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}