The Navarra Designation of Origin claims its most emblematic wines and makes ros\u00e9 consumption fashionable, dyeing the capital's bars pink.<\/p>\n\n\n\n
The Regulatory Council of the Denomination of Origin Navarra<\/strong> lands in Madrid with an ambitious promotional campaign aimed at the hotel industry <\/strong>to promote the consumption <\/strong>of its most emblematic and representative wines, the ros\u00e9 wines D.O. Navarra<\/strong>. La Denominaci\u00f3n de Origen Navarra reivindica sus vinos m\u00e1s emblem\u00e1ticos y pone de moda el consumo de rosados, ti\u00f1endo de rosa los bares de la capital. El Consejo Regulador de la Denominaci\u00f3n de Origen Navarra aterriza en Madrid con una ambiciosa campa\u00f1a de promoci\u00f3n dirigida a la hosteler\u00eda para fomentar el consumo de sus vinos m\u00e1s emblem\u00e1ticos y representativos, los rosados D.O. […]<\/p>","protected":false},"author":1,"featured_media":1726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[52],"class_list":["post-1765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-antiguas"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/comments?post=1765"}],"version-history":[{"count":0,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/1765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media\/1726"}],"wp:attachment":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media?parent=1765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/categories?post=1765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/tags?post=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Thus, the \"Roseteo D.O. Navarra\" <\/strong>The objective is to captivate a specific moment of consumption, boosting the demand for these wines in the evening, in the hours before and during informal dinners. This is a invitation to live life in a different color<\/strong>as proposed in the campaign slogan.
From April <\/strong>a June<\/strong>a selection of fifty fashionable establishments in Madrid, will promote among its customers the Rosette<\/strong> with D.O. Navarra<\/strong>. For ten weeks, the Friday <\/strong>and the Saturdays<\/strong>will be held at Rosette <\/strong>The event will be held in each participating bar with live music by artists, raffles for rounds of ros\u00e9 and trips. In this way, places such as La Latina<\/strong>, Salamanca<\/strong>, Pozuelo de Alarc\u00f3n<\/strong>, Retreat<\/strong>, Fuencarral<\/strong>, Ponzano<\/strong>, Chamart\u00edn <\/strong>y Boadilla del Monte <\/strong>will witness the momentum on the bars of the ros\u00e9 wine<\/strong> and of the appropriation of this moment of consumption by the D.O. Navarra<\/strong>. The promotion has a web page, www.roseteo.com<\/a>which includes the calendar of the programming of establishments and musical performances.
Yesterday, the \"Roseteo D.O. Navarra\"<\/strong> was kicked off at a multitudinous presentation event held in one of the establishments participating in the promotion, attended by specialized press, distributors and buyers, hospitality professionals and influencers of Madrid's lifestyle.
During the event, Elena Arraiza<\/strong>, gerent of the Regulatory Council of the Denomination of Origin of Navarra<\/strong>said: \"Navarra leads the ros\u00e9 market in Spain and we must take advantage of it. The Roseteo D.O.Navarra<\/strong> reposition the category, give visibility to the brand and create positive and valuable experiences, connecting directly with the consumer. In addition, this campaign favors the introduction of new references. D.O. Navarra<\/strong> and product rotation in the hospitality industry. The Rosette <\/strong>has only just begun.
In recent years, there has been a growth in the ros\u00e9 market, as it is a type of wine in line with the demands of consumers, who demand light wines<\/strong>, fresh<\/strong>, versatile <\/strong>y gastronomic<\/strong>. The Denomination of Origin<\/strong> has its own winemaking recipe that ensures the maximum quality of the wines. The ros\u00e9 Navarra <\/strong>are produced only with red grapes<\/strong>mostly Grenache <\/strong>y by the \"must bleeding\" method<\/strong> whereby no press is used to obtain the first must, which is obtained by precipitation of the grapes in the tank.
The implementation of the campaign to promote the Roseteo D.O. Navarra<\/strong> is possible thanks to the collaboration of Government of Navarra<\/strong> through the European Agricultural Fund for Rural Development<\/strong>. high visibility for wineries and their brands for marketing purposes\",<\/em><\/strong>\u00a0says David Palacios, manager of the Regulatory Council of the Navarra Denomination of Origin.<\/p>","protected":false},"excerpt":{"rendered":"