{"id":10285,"date":"2026-06-23T12:10:15","date_gmt":"2026-06-23T10:10:15","guid":{"rendered":"https:\/\/navarrawine.com\/?p=10285"},"modified":"2026-06-23T12:12:05","modified_gmt":"2026-06-23T10:12:05","slug":"los-vinos-d-o-navarra-inician-con-exito-en-tokio-una-intensa-semana-de-promocion-en-japon","status":"publish","type":"post","link":"https:\/\/navarrawine.com\/en\/los-vinos-d-o-navarra-inician-con-exito-en-tokio-una-intensa-semana-de-promocion-en-japon\/","title":{"rendered":"Wines from the Navarra Denomination of Origin (D.O.) have successfully kicked off an intense promotional week in Japan with an event in Tokyo."},"content":{"rendered":"<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/navarrawine.com\/wp-content\/uploads\/2026\/06\/IMG_1298-2-1024x683.jpg\" alt=\"\" class=\"wp-image-10288\" srcset=\"https:\/\/navarrawine.com\/wp-content\/uploads\/2026\/06\/IMG_1298-2-980x653.jpg 980w, https:\/\/navarrawine.com\/wp-content\/uploads\/2026\/06\/IMG_1298-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Approximately 70 wine industry professionals from Japan participated yesterday in the first of the seminars and tastings organized by D.O. Navarra in Japan. The event, which will continue throughout the week in Osaka and Yamaguchi, combines training, promotion, and professional meetings with wineries to strengthen the positioning of D.O. Navarra Wines in one of its strategic Asian markets and foster the development of new commercial relationships for Navarrese wineries.<\/h3>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Navarra Denomination of Origin celebrated an exclusive international promotion event yesterday, June 22nd, at the Hotel New Otani in Tokyo. The event brought together nearly 70 professionals from the Japanese wine sector, including importers, distributors, managers of specialized stores, HORECA channel professionals, and sommeliers. The day began with a masterclass led by the ambassador for D.O. Navarra Wines in Japan, Koichi Tanabe, one of the most influential figures in the country's wine industry. During the session, attendees were able to deepen their knowledge of the Navarra Denomination of Origin, its different sub-regions, the diversity of its territory, and the characteristics that define the style of its wines. Subsequently, Tanabe led a guided tasting of twelve representative wines from the denomination, offering a comprehensive view of the quality and variety of D.O. Navarra's wine offerings. The meeting was primarily conceived as a training and recommendation initiative, with the objective of reinforcing the knowledge of D.O. Navarra Wines among Japanese professionals. The denomination's strategy in this market is based on generating value and knowledge around its wines, understanding that building strong commercial relationships begins with comprehending the origin, quality, and uniqueness of its productions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>After the seminar and tasting, participants had the opportunity for direct meetings with the wineries present at the professional exhibition: Bodegas Piedemonte, Bodega Inurrieta, Bodegas San Mart\u00edn, Nekeas, and Se\u00f1or\u00edo de Sarr\u00eda. Each of them presented different wine labels already on the Japanese market or currently seeking an importer, in addition to sharing their business projects and philosophies. This space fostered the exchange of impressions and the generation of new business opportunities between Japanese producers and buyers.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most rewarding moments of the day was the reunion with Japanese professionals who participated in previous reverse mission actions organized by the D.O. Navarra in recent years. Many of them have now become regular clients and collaborators, actively contributing to the promotion and marketing of Navarra D.O. Wines in different regions of the country, including Tokyo, Osaka, and Yamaguchi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\"Japan is one of the markets where cultivating personal relationships is most important. Professionals who have gotten to know Navarra through our reverse missions greatly value that we also travel here to support them in promoting our wines and to get to know their market up close. That closeness is key to building solid and lasting relationships,\" highlights Puy Trigueros, manager of the Navarra Denomination of Origin Regulatory Council.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This meeting is part of a roadshow of professional seminars and tastings taking place this week in Tokyo and Osaka, which will culminate in the sister city of Yamaguchi with an institutional and social gathering alongside local authorities and the Pamplona-Yamaguchi Friendship Association.<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This initiative reaffirms the commitment of D.O. Navarra to the Japanese market and consolidates the relationships built over the past few years, strengthening a network of professionals who share an interest in the quality, authenticity, and diversity of D.O. Navarra wines.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The international promotional activities developed by the Navarra Denomination of Origin have the collaboration of the Government of Navarra and co-financing from European funds, whose support is fundamental to boost the presence of D.O. Navarra wines in strategic markets and strengthen their international positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Los Vinos D.O. Navarra inician con \u00e9xito en Tokio una intensa semana de promoci\u00f3n en Jap\u00f3n<br \/>\nApproximately 70 wine industry professionals from Japan participated yesterday in the first of the seminars and tastings organized by D.O. Navarra in Japan. The event, which will continue throughout the week in Osaka and Yamaguchi, combines training, promotion, and professional meetings with wineries to strengthen the positioning of D.O. Navarra Wines in one of its strategic Asian markets and foster the development of new commercial relationships for Navarrese wineries.<\/p>","protected":false},"author":12,"featured_media":10289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:image {\"id\":10047,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/navarrawine.com\/wp-content\/uploads\/2026\/03\/Z91_7788-1.jpg\" alt=\"\" class=\"wp-image-10047\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00a0El Palacio de Congresos Baluarte ser\u00e1 el escenario, los d\u00edas 17 y 18 de abril, de la decimotercera edici\u00f3n de Vinofest Navarra, una cita ya consolidada organizada por el Consejo Regulador de la Denominaci\u00f3n de Origen Navarra que reunir\u00e1 a m\u00e1s de veinte bodegas.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pamplona se prepara para acoger de nuevo uno de los eventos m\u00e1s esperados por los amantes del vino. Vinofest Navarra regresa los d\u00edas 17 y 18 de abril a Baluarte con una propuesta que invita a descubrir, degustar y disfrutar de una amplia selecci\u00f3n de vinos de la D.O. Navarra. En esta edici\u00f3n, veintid\u00f3s bodegas participar\u00e1n en el evento, presentando sus nuevas a\u00f1adas de vinos blancos, rosados y tintos. Pero Vinofest es mucho m\u00e1s que una degustaci\u00f3n: es una oportunidad para acercarse a las personas que est\u00e1n detr\u00e1s de cada vino, conocer sus proyectos, su filosof\u00eda y el proceso de elaboraci\u00f3n directamente de la mano de en\u00f3logos\/as y productores\/as.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Las bodegas participantes en esta edici\u00f3n son <strong>Bodega Cosecheros de Olite, Bodega de Sada, Bodega Gran Feudo, Bodega Inurrieta, Bodega Pago de Cirsus, Bodegas Castillo de Monjard\u00edn, Bodegas Irache, Bodegas Lezaun, Bodegas Alconde, Faustino Rivero Ulecia - Marqu\u00e9s del Atio, Bodegas Mal\u00f3n de Echaide, Bodegas Escudero \u2013 Hacienda Logos, Bodega Piedemonte, Bodegas Marco Real, Bodegas M\u00e1ximo Abete, Bodegas Ochoa, Bodegas Olimpia, Bodegas Valcarlos, Bodegas Pr\u00edncipe de Viana, Bodegas San Mart\u00edn, Vinos y Vi\u00f1edos Dominio Lasierpe y Vi\u00f1a Zorzal Wines.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.navarrawine.com\/wp-content\/uploads\/2025\/03\/Vinofest-Navarra-2025-Bodegas-y-Vinos.pdf\"><strong>Consulta todos los vinos y bodegas presentes en Vinofest Navarra 2025 aqu\u00ed.<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El evento se organizar\u00e1 en tres sesiones: una el viernes 17 de abril por la tarde (17h a 20h) y dos el s\u00e1bado 18 de abril, en horario de ma\u00f1ana (11:30h a 14:30h) y tarde (17h a 20h).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El precio de la entrada es de 18 euros e incluye la degustaci\u00f3n de los vinos presentados por las bodegas y una copa de cristal. Adem\u00e1s de catar diferentes referencias, los asistentes podr\u00e1n conocer las experiencias enotur\u00edsticas que ofrecen las bodegas y sumergirse en la historia y la tradici\u00f3n vitivin\u00edcola de la D.O. Navarra. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El evento ser\u00e1 amenizado con m\u00fasica y <strong>las entradas pueden adquirirse de manera anticipada en la web <a href=\"https:\/\/www.baluarte.com\/es\/agenda\/evento\/vinofest-navarra-11-12-abril-2025\">www.baluarte.com<\/a><\/strong> y en la taquilla de Baluarte, con un aforo m\u00e1ximo de 650 personas por sesi\u00f3n. Esta limitaci\u00f3n garantiza una experiencia c\u00f3moda y de calidad para los asistentes, que podr\u00e1n disfrutar de m\u00e1s de cien referencias de vino distintas en la sala de exposiciones.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Como novedad destacada, <strong>Vinofest Navarra ampl\u00eda su recorrido en 2026<\/strong> y har\u00e1 parada tambi\u00e9n en <strong>Tudela<\/strong>. La cita ser\u00e1 el <strong>s\u00e1bado 23 de mayo<\/strong>, recuperando as\u00ed este encuentro en la Ribera navarra. Pr\u00f3ximamente se dar\u00e1n a conocer todos los detalles de esta edici\u00f3n.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>David Palacios, presidente del Consejo Regulador de la D.O. Navarra, ha destacado la importancia de este evento: <strong><em>\u201cVinofest Navarra es, ante todo, un evento pensado para el consumidor, una forma cercana y din\u00e1mica de descubrir la enorme diversidad de nuestros vinos y bodegas mientras se disfruta de la cultura que los rodea. El vino forma parte de nuestra identidad y de nuestra manera de entender el territorio, y encuentros como Vinofest Navarra son clave para acercarlo a las personas. Queremos que quien venga conozca, pruebe y, sobre todo, se sienta orgulloso de pedir y elegir los vinos D.O. Navarra, tanto en bares y restaurantes como en su d\u00eda a d\u00eda\u201d.<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En los pr\u00f3ximos d\u00edas se publicar\u00e1n todos los vinos que estar\u00e1n presentes en la edici\u00f3n de este a\u00f1o. La organizaci\u00f3n de Vinofest Navarra es posible gracias a la colaboraci\u00f3n de Reyno Gourmet y del Gobierno de Navarra a trav\u00e9s del Fondo Europeo Agr\u00edcola de Desarrollo Rural.&nbsp;<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[69,249,248,82,253,70,193,68,252,250,251],"class_list":["post-10285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-consejo-regulador-do-navarra","tag-japan","tag-japon","tag-navarra-wines","tag-spanish-wine","tag-vino","tag-vinos-d-o-navarra","tag-vinos-navarra","tag-wine-business","tag-wines","tag-wines-export-navarra"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/10285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/comments?post=10285"}],"version-history":[{"count":0,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/10285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media\/10289"}],"wp:attachment":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media?parent=10285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/categories?post=10285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/tags?post=10285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}