{"id":10051,"date":"2026-03-18T13:38:22","date_gmt":"2026-03-18T12:38:22","guid":{"rendered":"https:\/\/navarrawine.com\/?p=10051"},"modified":"2026-03-18T13:40:05","modified_gmt":"2026-03-18T12:40:05","slug":"la-d-o-navarra-refuerza-su-posicionamiento-en-alemania-en-prowein-2026navarra-fortalece-su-presencia-internacional-en-prowein","status":"publish","type":"post","link":"https:\/\/navarrawine.com\/en\/la-d-o-navarra-refuerza-su-posicionamiento-en-alemania-en-prowein-2026navarra-fortalece-su-presencia-internacional-en-prowein\/","title":{"rendered":"Navarra D.O. strengthens its positioning in Germany at Prowein 2026"},"content":{"rendered":"
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The Navarra Designation of Origin participated in Prowein, the sector's most important international wine fair, held from March 15 to 17 in D\u00fcsseldorf (Germany), with an outstanding presence of wineries that highlights the strategic importance of the German market for the appellation.<\/strong>
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Olite, March 18, 2026 - The D.O. Navarra was once again present at Prowein, one of the main international platforms for the wine business, with the participation of twenty wineries from the D.O. Navarra. This representation represents a very significant part of the total export volume of the appellation, reflecting the markedly export-oriented nature of the Navarra wine sector.
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Participation was organized in different formats. Under the \"Navarra\" brand, and within the Spanish Pavilion organized by ICEX and coordinated by INTIA, Bodegas y Vi\u00f1edos Quaderna V\u00eda, Bodegas Pr\u00edncipe de Viana, Bodega Marqu\u00e9s de Montecierzo, Nekeas, Pachar\u00e1n Navarro, Bodegas Marco Real, Bodega Inurrieta, the D.O. Navarra Regulatory Council and Bodegas Piedemonte were present. On the other hand, other wineries have attended with group stands or as independent exhibitors, including Bodegas Alconde, Se\u00f1or\u00edo de Sarr\u00eda, Bodegas San Mart\u00edn, Unsi Wines, Bodegas Escudero - Hacienda Logos, Bodegas Manzanos - Las Campanas, Bodega Castillo de Monjard\u00edn, Vi\u00f1a Aliaga, Bodegas Valcarlos, Pago de Larrainzar, Bodega Caudalia, Faustino Rivero Ulecia - Do\u00f1a Isabella and Bodega Otazu. This broad presence demonstrates the strength of the sector and its firm commitment to international markets, especially the German one.
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Germany has consolidated its position as a priority destination for the Navarra appellation, being its second most important foreign market and representing 18.51% of its total exports. In 2025, the appellation exported 1,160,000 liters of wine to this country, mainly reds and ros\u00e9s. During the three days of the fair, wineries from Navarra held business meetings with industry professionals from Germany and other international markets. Buyers, distributors, catering managers and online sales specialists attended Prowein, generating key opportunities to consolidate business relationships and open new business channels.
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In addition, the D.O. Navarra Control Board had an enoteca space where visitors could freely taste fifty references of white, ros\u00e9 and red wines. This space provided an overview of the diversity, quality and personality of the wines of the appellation. In its 2025 edition, Prowein brought together nearly 4,200 exhibitors from 65 countries and received more than 42,000 professional visitors, consolidating itself as an essential event for the sector. The manager of the D.O. Navarra Regulatory Council, Puy Trigueros, said: \"International business is fundamental for our wineries, and trade fairs such as Prowein allow us to strengthen commercial relations and continue positioning D.O. Navarra wines in key strategic markets such as Germany.<\/em>\".<\/p>","protected":false},"excerpt":{"rendered":"

The Navarra D.O. strengthens its presence in Germany at Prowein 2026<\/p>\n

The D.O. Navarra has participated in Prowein 2026, the main international wine fair, held from March 15 to 17 in D\u00fcsseldorf (Germany), with the presence of twenty wineries. Participation included stands under the \"Navarra\" brand in the Spanish Pavilion, coordinated by ICEX and INTIA, as well as individual and group exhibitions.<\/p>\n

Germany remains the second most important foreign market for the appellation, representing 18.51% of its exports, with 1,160,000 liters of wine exported in 2025, mainly reds and ros\u00e9s. During the fair, wineries from Navarra held meetings with buyers, distributors and professionals from the sector, while the D.O. Navarra Regulatory Council offered a tasting area with 50 wine references.<\/p>\n

Puy Trigueros, manager of the Board, emphasized that \"fairs such as Prowein allow us to strengthen commercial relations and position D.O. Navarra wines in key strategic markets such as Germany\".<\/p>","protected":false},"author":12,"featured_media":10052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"\n

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El Consejo Regulador de la D.O. Navarra participa en la feria internacional de vinos m\u00e1s importante del sector y valora positivamente la experiencia de las bodegas, el alcance internacional y la cantidad de contactos establecidos, destacando especialmente el \u00e9xito rotundo de la clase magistral monogr\u00e1fica sobre la regi\u00f3n organizada por la D.O. Navarra.<\/strong><\/p>\n\n\n\n

19 de marzo de 2025, Olite \u2013. Tras su participaci\u00f3n en la reciente edici\u00f3n de Prowein, feria l\u00edder del sector internacional del vino que se ha celebrado del 16 al 18 de marzo en la ciudad alemana de D\u00fcsseldorf, la D.O. Navarra hace un balance positivo de su presencia en este evento de referencia. <\/p>\n\n\n\n

La asistencia de Navarra junto a la participaci\u00f3n espa\u00f1ola con Pabell\u00f3n de Espa\u00f1a, organizada por ICEX, ha sido importante. Por un lado, el Consejo Regulador ha contado con una enoteca en la que los visitantes han tenido la oportunidad de catar libremente hasta sesenta referencias de vinos blancos, rosados y tintos, obteniendo una visi\u00f3n general de la riqueza, calidad y personalidad de los vinos D.O. Navarra. En esta edici\u00f3n, adem\u00e1s de participar con un t\u00fanel del vino, la Denominaci\u00f3n de Origen Navarra ha sido protagonista de una masterclass que ha sido un rotundo \u00e9xito. En esta sesi\u00f3n de cata, los asistentes han podido profundizar en el conocimiento de la regi\u00f3n y sorprenderse con la frescura y autenticidad que caracterizan a los vinos D.O. Navarra. Asimismo, la presencia de bodegas ha sido numerosa, participando en distintos formatos, junto a ICEX, con stands propios o como expositores agrupados. Bodega Castillo de Monjard\u00edn, Bodega Caudalia, Bodega de Sada, Bodega Inurrieta, Bodega Otazu, Bodega Pago de Cirsus, Bodegas Gran Feudo, Bodegas Irache, Bodegas Manzanos, Bodegas Marco Real, Bodegas Ochoa, Bodegas Pago de Larrainzar, Bodegas Pr\u00edncipe de Viana, Faustino Rivero Ulecia, Finca Albret, Hacienda Logos - Bodegas Escudero, Nekeas, Se\u00f1or\u00edo de Sarr\u00eda, Ubeta Wines, Unsi Wines, Vi\u00f1a Aliaga y Vi\u00f1edos y Bodegas Alconde, han sido las bodegas expositoras. En total, la D.O. Navarra ha estado representada por m\u00e1s de una veintena de bodegas, lo que supone una parte importante de la comercializaci\u00f3n total de la denominaci\u00f3n de origen en exportaci\u00f3n. <\/p>\n\n\n\n

Seg\u00fan los datos de la organizaci\u00f3n, un total de aproximadamente 4200 expositores de 65 pa\u00edses han presentado sus vinos en once pabellones para impulsar su negocio. Asimismo, cerca de 42.000 profesionales clave de 128 pa\u00edses han viajado a D\u00fcsseldorf para seguir las \u00faltimas novedades del sector, reunirse con los expositores y forjar o afianzar relaciones comerciales.  Casi la mitad de los principales compradores del sector de la alimentaci\u00f3n, la venta especializada y online, as\u00ed como de la restauraci\u00f3n y el catering, proced\u00edan de Alemania, uno de los mercados de importaci\u00f3n m\u00e1s importantes. Sin embargo, ProWein tambi\u00e9n atrae a visitantes profesionales internacionales con un alto nivel adquisitivo procedentes de los mercados de venta de Europa central, como el Benelux, Gran Breta\u00f1a y Escandinavia. Responsables de la toma de decisiones y compradores con alto poder adquisitivo viajaron desde Estados Unidos, Jap\u00f3n, Corea del Sur y China.  \u00abLas bodegas D.O. Navarra y el Consejo Regulador hacemos una valoraci\u00f3n positiva de ProWein 2025, a pesar de la tensi\u00f3n del mercado. Destacamos especialmente la calidad de los visitantes profesionales y las oportunidades de negocio y contactos establecidos. Adem\u00e1s, la masterclass que hemos organizado ha sido una gran oportunidad para mostrar la tipicidad de nuestros vinos y su enorme potencial, alineados con el perfil que demandan hoy en d\u00eda los consumidores.  El negocio de exportaci\u00f3n es clave para nuestros productores, y en esta cita han podido reforzar y ampliar sus relaciones comerciales internacionales\u201d,<\/em> declara David Palacios, presidente del Consejo Regulador D.O. Navarra.<\/p>\n","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[69,200,78,199,82,197,198,68],"class_list":["post-10051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-consejo-regulador-do-navarra","tag-dusseldorf","tag-eventos","tag-feriainternacional","tag-navarra-wines","tag-prowein","tag-prowein2026","tag-vinos-navarra"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/10051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/comments?post=10051"}],"version-history":[{"count":0,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/posts\/10051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media\/10052"}],"wp:attachment":[{"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/media?parent=10051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/categories?post=10051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarrawine.com\/en\/wp-json\/wp\/v2\/tags?post=10051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}